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Local Search Explained

What a Typical Business Search Looked Like Before

and WHY it Matters

Typical Google Results Before 2017

The Game Suddenly Changed

72%

of consumers who did a local search

visited a store within five miles. (WordStream, 2016)
30%

of all mobile searches

are related to a location. (Google, 2016)
28%

of searches for something nearby

result in a purchase. (Google, 2016)
50%

of local-mobile searches

lead to store visits within one day. (Google, 2014)
78%

of local-mobile searches

result in offline purchases. (Search Engine Land, 2014)

Google figured some things out

1

People are searching on the go with a mobile phone

2

People go where the pictures are

3

People are looking for stuff locally

(here & now)

NOW Google Search results look like this:

Map listings are now in the #1 spot – above organic listings.

This shift gives a premier advantage to local
businesses and yet…
50%+

of businesses haven’t even claimed their profile

70%

haven’t completed basic profile information

90%

haven’t positioned themselves as the best choice

98%

haven’t maintained the profile on a regular basis

99.9%

haven’t optimized for the right keywords

. . . And most businesses aren’t even paying attention to the ranking opportunity
in the local search…advantage YOU!

What do you have to do to win here

Claim your profile
Confirm your address
Confirm business hours
Add 3-5 photos
Add your website URL
Write an introduction
Ask for reviews
Respond to reviews
Post occasionally
Name your photos
There is a fix and you can seal your success
What else do we do
  • Photo Naming
  • Photo Geo Tagging
  • Photo Meta Descriptions
  • ROI Calculator
  • Data Storing
  • Call Tracking & Recording
  • Conversion Tracking
  • 5 Star Review Generator
  • Auto Review Response
  • Back Links
  • Category Updates
  • Manage Crowd Source Data

Automation is leverage

Easy-to-read results

Compare your search options

ORGANIC PAY-PER-CLICK GMB PROFILE
Cost $$$$$ $$$ $
Time Years Weeks 90 days
Return No Guarantee 2 to 1 10 to 1

Independent Studies Show

Local Search Has Best ROI
Most effective marketing channel

2015

Percentage of traffic

generated from each channel
2015